We've written down the audience relations for the following audience profiles:
Former hardcore gamer
Claes, 28 years. Has played a lot of competitive games like Counter Strike where he was a member of a pretty good clan. When playing World of Warcraft he was especially into PvP and spent a lot of time in battlegrounds together with his guild mates.
Since he now has other things that need his attention he doesn't have as much time as before to spend on gaming.
Game developer
Yun, 34 years old. Works at a games company. Has a wife and a daughter.
Has played all kinds of games and is interested in trying out new things but doesn't have a lot of time to spend, and he doesn't want to waste time on games that aren't worth it.
Journalist
Fredrik, 26 years old. Writing for one of the more popular gaming blogs in Sweden. He's single with quite a lot of time to play games (it's his job to try them out after all...)
Fredrik likes competitive gaming and also being the first one to know about cool games.
Key gaming sessions:
Join game
Former hardcore gamer
This part is very familiar for Claes. The process of joining or hosting a new game is familiar to him. He wants an easy way to find a place to play together with some of his workmates or friends. It should be a quick and painless procedure. Claes doesn't mind hosting the game and only have players he knows in it.
Game developer
This process is familiar to Yun as well. He could very well play the game without friends but he prefers if the other players are somewhat mature.
Journalist
Ok, so I'll just join one of the games and see what this is about. It's nice that you don't have to be that many people to set up a team though, that will make it much easier to play it with your friends if you want to.
Customize character
Former hardcore gamer
Customizing characters is also a familiar process. Claes has a clear picture of the types of game play that may come with a certain customization. He usually plays an offensive character and at first will try to set up a character that he thinks will suit that play style. After a couple of game rounds he tries out a more sturdy character to get some variation. Claes doesn't care that much about how the character looks but is more interested in how he can customize the stats to make his character as lethal as possible.
Game developer
Yun takes some time to go through different character setups and is likely to try out setups that seem unusual and interesting. He's also amused by the look of the characters, especially the resilient body type in a bunny suit. After some looking around he picks one of the setups that appealed to him, doesn't matter that much which one since he will probably try out a couple more if the game turns out to be amusing.
Journalist
Fredrik likes the appearance of the characters, he hasn't seen this style before, at least not in this kind of game. He thinks it's a nice break from the ordinary dull looking characters that are usually featured in competitive games. The different weapon types are also amusing. He's looking forward to seeing what the level looks like.
Hmm, this axe looks totally absurd, interesting effects though. Let's just equip it and see how it works out.
Attack, defend, move, bring down the other players
Former hardcore gamer
This is where Claes can show off his skills. Nothing gives more satisfaction than bringing down the other players, especially if he manages to win a fight where the opponents thought he would be an easy kill. E.g. when being caught with low health or getting ambushed by two other player while running around alone.
Game developer
While in combat with other players Yun finds the controls interesting. He knows there has been at least one other game where the mouse was used to "draw" the attacks but he hasn't tried that one. He likes that it requires more skill from the player than just mashing buttons (especially in melee combat). While playing a couple of rounds he tries to get a feel for if this is a good way to control the character that lets the player immerse in the game without being distracted.
Journalist
This combat system is pretty unusual, I haven't seen that before. It should appeal to all the players that want to show of their combat skills, it does require some timing and I can't just hit buttons and hope to kill something. I think I will try out some other weapon types to se which one feels best.
Capture zones
Former hardcore gamer
Claes really likes fighting for the zones if he's in a good team. He easily gets irritated though if his team mates don't get the strategy and thus may revert to just killing the opponents if he thinks his team wont pull it off. This is the reason he wants to play with friends, he knows that they probably wont suck and also he has a bit more patience with them since he likes them.
Game Developer
Oh, this is sort of a classic, thinks Yun. Now what would be the best strategy for capturing the zones? Is there a way to always win? Yun's analytical side takes oves as he tries to analyze which strategy would be the best one and if there are any spots especially suitable for his character.
Journalist
Well this is actually quite fun! I like fighting to capture the zones, it's easy to get what the game is about but still there are lot's of strategies to try out. The matches aren't that long either so it's easy to fit in some rounds when there is time. There are many games where you should capture zones but the environment and the characters make it feel new and fresh.
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