Two different types that may enjoy the game. The first one is the person we want to make sure we reach if we look at the goal of the project. The second one is a person that would probably enjoy the game since it will fit well into his competitive gaming style. There might of course be people working in the game industry that enjoy competitive gaming but this gives us a bit more to work with.
User profile nr1
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Yun is 34 years old and works at a game company in Stockholm. He's played games from most genres and keeps up to date with the indie scene by visiting his favorite web sites and talking to his colleagues. Even though he is passionate about games he doesn't have as much time as he'd like to play them anymore. When he gets home from work he wants to spend time with his wife and daughter. However if he hears of a game that sounds innovative and fresh he will try to find the time to try it out. Since his time is precious he won't put time into playing games that he feels he's played thousands of times before, he can play simple games if they have something special, yes, but bad games? no. Yun analyzes the games he plays to see if there is something in them that he can use at work. Sometimes he wishes he could play them and not think about mechanics etc and just have fun but he has been a bit damaged by his job.
User profile nr2
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Claes has always loved competitive gaming. When he was younger he played CS, a lot. Claes also played WoW for several years and did a lot of pvp together with some of his guild mates. Sometimes when playing he used the tabard he got as a reward for some outstanding pvp achievement when the servers had just opened. However, after Claes started working and got into a relationship he realized that there are other things in life that are nice to do, and also his girfriend doesn't like him sitting in front of the computer all night. He still likes to play a couple of rounds of DotA with his friends at work though. He likes DotA because he is pretty good at it compared to the other people at work. Claes is 28 years old and lives in the UK.
Some demographics (they are pretty similar for both user profiles)
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Income: Decent to very good
Age: 23 - 40? Put min age as 23 since they are likely to have done some studies before they started working.
Gender: Mostly male
Education: To enjoy the game they don't need any education but the primary target group would probably have at least a couple of years of higher education since they are working in the industry.
Country etc: US, UK, Nordic countries, Eastern Europe with Russia, France, the Netherlands, Japan...
Ethnic background: Any
Equipment
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Equipment is likely not an issue for this target group, they probably use pretty good PCs at work and probably have decent PCs at home as well since they play/have played a lot of computer games. Will need to check Internet avaiability in different countries but people working in the game industry should at least have access to Internet at work.
more info will follow....
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