Meet the customer

Let´s use our crystal ball and look one year into the future. Our game is finished and available for download at let´s say Steam. Let me introduce you to one of our typical customers, Jens.

Jens is a fairly nerdy 20 year old guy from Denmark who likes videogames in general and competitive games in particular.He likes to go to LAN-partys to show his friends that he is a very skilled gamer and he loves to defeat other players in online games. Since he studies at a university his income is steady but not very high. Most of his spare cash is spent on entertainment products like new games and subscription fees for games he allready have. He doesn´t care much for things like books and tv-shows but spends most of his time on his high-end PC playing games over the internet or sometimes with his Xbox 360. He concideres himself a hardcore gamer. Some would even call him a genre addict of competitive games. Some of the Jens favourite games include: DotA, Heroes of Newerth, Warcraft 3, Battlefield and Counterstrike. He also plays some MMO's because he enjoys the PvP aspect of them. In other words, games where Jens gets to show off his "1337 skills".

Jens plays games as often as he can whether it´s at home, over the internet or at LAN-partys. He also enjoys to go to competitions but it is not his main motivation for playing. When he sits down to play he usually does it for a couple of hours at a time and sometimes entire nights.

Jens doesn´t care very much about the story of the games he play. Instead he is more focused on the games mechanics and coming up with new strategies to defeat his enemies. It´s all about showing people that he is really good at the games he play. Meeting like-minded people online and making friends at LAN-partys is of course a plus.

The reason Jens started to play our game was becouse it wasn´t expensive to buy and it catered to his needs as a competitive gamer. These four key features helped convince Jens to try our game out:

* Fast-paced competitive gameplay.
This is right down Jens alley. He loves to compete and win in games to prove his worth.

* Skill-based combat system.
As a fan of the genre Jens was getting tired of the "target enemy and spam your best attack" combat system. Our system requires some skill and not just button mashing.

* Team-based network play.
This allows Jens to form teams with his friends and enjoy the game both from his home via the internet as well as on LAN-partys.

* Customizable characters.
This lets Jens play the game the in the way that suits him best rather than having to use pre-determined classes.